Featured work / ninja coffee bar

Innovative housewares leader, SharkNinja, made a big splash in 2015 when the company entered the coffee market with its own coffee machine, Ninja Coffee Bar. Prior to launch, The Kraze Agency signed on with SharkNinja to develop a strategic digital unveiling of the product in partnership with actress and co-creator, Sofia Vergara. The Kraze Agency was tasked with developing the overall digital strategy as it related to the partnership with Sofia and to manage the partnership between the brand team and talent team in order to maximize efforts. We have continued working with SharkNinja over the past 3 years on their on-going digital campaigns starring Sofia.

PROJECT SUMMARY

• Develop and execute digital strategy for utilizing Sofia Vergara in the unveiling and launch of SharkNinja's Ninja Coffee Bar
   
• Create extensive content calendar to 

CONTENT STRATEGY

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CREATIVE DEVELOPMENT

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